Whether you’re reaching out to potential customers or employees, a business mailer is an ideal way to connect with them. You can personalize your message, offer valuable elements like a smartphone-scannable quick response code that takes readers to a landing page, and deliver it in a format that will stand out on the recipient’s doorstep.

You’ll want to include a valid mailing address on your mailer to ensure it’s delivered to the right person and can be tracked in a timely fashion. While it may be tempting to use a generic “To whom it may concern,” this type of greeting is impersonal and sends the impression you don’t care about getting your message to the intended reader.

Optimizing Communication: Business Mailer Strategies

If you’re a B2B company, consider incorporating the recipient’s name below your business address. This will help your mailer feel more personalized and give it a sense of legitimacy, which can increase its ROI by up to 200%.

Once you’ve decided on the content and design of your business mailer, it’s time to prepare it for distribution. The most cost-effective and efficient way to do this is by working with a business mailing services specialist that offers bulk mail preparation, presorting, and commingling. These professionals are experts in the complexities of USPS regulations and can handle everything from designing your business mailer to preparing and shipping it to your recipients.