Geurmarketing bij winkels human sense of smell is closely tied to emotions and memory, making it a powerful tool for marketers seeking to influence customers in-store. By carefully selecting and strategically deploying fragrances, retailers can create a unique brand identity that improves the customer experience, boosts sales and builds brand loyalty.

Scent Marketing in Stores

Scent is one of the most powerful forms of ambiance branding and it’s used by businesses such as Abercrombie & Fitch, Starbucks, and Cinnabon to entice shoppers and increase spending. Studies show that scents increase customer satisfaction, intention to return and perceptions of product quality and value.

Scent Marketing in Stores: The Secret to Captivating Shoppers

When choosing the right scent for your retail space, consider your products and shopper demographic. For instance, if your products are designed to be relaxing, you might want to opt for calming or soothing scents such as lavender, rosemary, and vanilla. If you’re selling luxury items, you may want to choose a more sophisticated scent that matches the products such as frankincense and cardamom.

Whether you select a signature scent that’s consistent across all locations or seasonally themed, scents help to make your brand instantly recognizable and memorable. Pleasant smells that aren’t overbearing also enhance the customer experience, as they reduce stress and promote a positive mood. They also trigger the release of neurotransmitters in the brain that evoke positive memories and associations – thus building brand loyalty.